gShift Labs became a ventureLAB™ start-up client the same year it was founded by Krista LaRiviere and Chris Adams . They asked ventureLAB™ advisors for specific help on their financing preparations. gShift was able to achieve its early stage financing.
The gShift Labs vision is that organic search can be simplified and automated with a software that changes the way people picture and perform organic search optimization (SEO). Trail blazers Chris Adams and Krista LaRiviere are web marketing technology leaders and experts in organic search optimization. They founded cgk Technologies Group for professional Internet services  and then Hot Banana Software, a search engine friendly web content management system , both were acquired by Lyris, Inc.