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Building your Flywheel with HubSpot – a new growth model for startups
March 21 @ 8:30 am - 10:00 am
“The funnel is seriously broken and doesn’t accurately represent how companies grow.” — Brian Halligan, co-founder and CEO of HubSpot.
The traditional “funnel” is a broken metaphor for how today’s company grows, as it suggests a loss of momentum at the bottom, and does not take into consideration the growth opportunity associated with a firm’s loyal customers and potential of word-of-mouth marketing. Enter the Growth Flywheel: The Flywheel is a concept first introduced by Amazon’s Jeff Bezos, and places the customer in its centre, storing and releasing energy with the momentum to keep spinning.
Please join us on Thursday, March 21, to learn about this new methodology and how to turn it into a growth tool for your business!
8:30 – 9:00 a.m. Registration and networking
9:00 – 10:00 a.m. Presentation by Corey Dolik and Greg Karelitz, HubSpot for Startups
Partnerships, HubSpot for Startups
Corey helps lead partnerships with incubators, accelerators, and VCs with HubSpot for Startups across the U.S. and Canada. Previously, he held various business development and operations roles from intern to co-founder with leading venture-backed technology startups. Today he loves supporting entrepreneurs as an investor and adjunct professor.
Global Manager, HubSpot for Startups
Greg serves as the Global Manager of HubSpot for Startups. In 2013, he started at HubSpot as a BDR. In 2015, he was promoted to an IGS. In May of 2016, he joined the HubSpot for Startups team as the first BDM. Greg has a Computer Science degree from Boston College and loves to coach wrestling and build websites in his free time.
HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics.