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Deciphering US Healthcare for Canadian Entrepreneurs
November 26, 2020 @ 1:00 pm - 2:00 pm
At $3.7 trillion, the US healthcare market is one of the largest markets in the world and it continues to grow year after year. For Canadian companies, however, it is challenging to break into the US market. Not only is competition intense, but the regulatory environment is unique and buyers in the US behave differently than those in Canada.
Most Canadians assume that because the US healthcare system is privatized, that they buy like commercial businesses do here in Canada. That is simply not the case. Although it is somewhat true that US healthcare organizations make decisions faster than their Canadian counterparts, sales still take a long time and require multiple touchpoints.
To help Canadian healthcare companies enter the US, ventureLAB is offering a free virtual workshop on Thursday, November 26, 2020, at 1 pm that will help decipher the complex US market.
Join us and learn:
- How to speak “American Healthcare”
- How the US healthcare system is structured
- How regulations have influenced and will influence buying decisions
- Who US buyers trust for healthcare product information
- The latest US healthcare trends