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Sales Peer Group: Customer Acquisition versus Customer Retention: Where Should You Focus?

January 13 @ 8:30 am - 9:30 am


Most companies recognize that the acquisition of ‘new logos’ is essential to revenue growth. But the most successful companies also recognize that retention of those customers is equally important to the health of the business. 

In fact, some may argue that the importance of customer retention outweighs that of customer acquisition. According to the Gartner Group, 80 percent of your future profits will come from just 20 percent of your existing customers. 

Others will argue that without a focus on acquiring new customers, there will be no customers to retain. 

The bottom line is that both acquisition and retention will always be important and it’s necessary for companies to do both by establishing a better balance of investment (time, people, money) throughout the customer lifecycle.

Through this interactive session we will identify some key strategies for effectively balancing customer acquisition and retention by sharing what has worked and not worked in our own experience with the objective of generating new ideas that each of us can take away and immediately apply within our own organizations.

To Register for the Peer Groups use code venturelab to wave the $25 fee.




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