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TechConnex: Product Launches and Go To Market Planning

June 2 @ 8:00 am - 9:30 am

Taking a product or service to market can be an exciting time but when over 95% of new product launches fail (according to Clayton Christenson’s Milkshake Marketing), it can be a daunting task. In this session, we’ll discuss a framework and some best practices for go-to-market planning.


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