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BisRing INC.

Marketing Director – Brand Building and Marketing

About BisRing

BisRing is a disruptive technology platform for Real Estate investors. It was founded in September 2017 by Akilan Theva, who is a successful real estate investor owning multiple properties in different cities.  Working as a full-time Lead Product Architect in the tech industry, he founded it particularly challenging to manage multiple properties in different cities, especially finding reputable service providers on short notice.  Maintaining these properties became costly and time consuming.  This prompted him to engineer a solution using his technology experience combined with real estate knowledge and network, culminating in the formation of BisRing. It has over 11,000 real estate service providers, and over 5,000 real estate investors registered across the province of Ontario.


Profile of Marketing Director Candidate 

BisRing is looking for an experienced digital marketing strategist expert who has worked with tech start-ups in successfully building their brand and expanding the customer outreach. Our strategies include digital and partnership developments to achieve brand awareness measured by site visits and conversion rates to paid customer subscriptions. Having experience with promoting businesses through social media platforms and digital marketing to create viral effect would be essential. As the company grows lots of potential to grow within the company.


Role and Responsibility 

  • Provide marketing and brand building expertise
  • Conducting customer and market research
  • Develop marketing budget
  • Oversee email marketing campaigns and promotions to attract new customers
  • Strategize and give guidance on social media engagements to grow the customer base exponentially
  • Conducting campaign management for marketing initiatives
  • Producing digital content, marketing and promotional materials
  • Conduct paid Ad campaigns on digital platforms like Google, Facebook, Twitter & etc for optimum CPC and better conversion 
  • Performing Search Engine optimization (SEO)
  • Possess a strong understanding of our services, competition in the industry and positioning
  • Hard customer outreach for enterprise level engagement
  • Organizing, marketing and hosting Webinars
  • Attending conferences, meetings, trade shows and industry events (Not now due to COVID)
  • Booking event booths and marketing the company at the events and secure leads
  • Crating weekly and monthly marketing reports
  • Work on to achieve marketing KPI such as weekly and monthly traffic and the conversion rate


Key skills:

  • Initiative with entrepreneur mindset
  • Confidence
  • Organizational skills
  • Adaptability
  • Creativity and imagination
  • Good team working skills
  • Exceptional Communication and writing skills
  • Result oriented
  • Great customer service
  • Social media marketing
  • SEO



  • Relevant work experience in digital marketing for 10+ years
  • Great content management and creation capability 8+ years
  • Experience with CRM software (e.g. Salesforce, HubSpot) 8+ years
  • Marketing budget creation and execution for greater results 5+ years
  • A self-starter who loves to learn new technology and concepts
  • Great initiator with result oriented
  • Able to create viral posts and create video content
  • Hands-on experience with different lead generation techniques (ie., networking, trade show, lunch and learn, etc.)
  • Ability to collaborate cross-departmentally and other business units
  • Strong work ethic, positive attitude, and adaptive to rapidly changing environments
  • Excellent communication and negotiation skills with an emphasis on persuasion & influence
  • Ability to deliver engaging presentation
  • Customer outreach experience with great previous success rate to set up workshops and acquire customers
  • SEO and PPC experience, certification preferred
  • Master’s in marketing or an MBA


Compensation: $70K to $80K salary + BisRing stock options + potential for future bonus as company makes revenue

position type
Location Richmond Hill
Deadline January 10, 2021