International Women’s Day 2020: PurPicks

Sanchi Illuri

March 3, 2020

In celebration of International Women’s Day 2020, we’re taking the opportunity to introduce you to the Tech Undivided inaugural cohort. We sat down with these trailblazing leaders to learn about what they do, how they measure success, and what it means to be a leader today. 

Jenise Lee is Founder & CEO of PurPicks. Today, reviews for organic beauty products are hard to find, posing a massive barrier to buying. PurPicks is a network of organic beauty reviews which helps women buy online with confidence.

Read more interviews in this series here.


Why is now the time for your company to exist?

Today, women are more conscious about their health and the environment than ever before. So it is not surprising that 70% of female shoppers want to buy organic skincare products. However, you can’t return a lipstick after buying it online and trying it. This makes reviews absolutely critical for the purchase journey, but reviews for organic skincare products are hard to find. This explains why only 3% of shoppers actually buy organic skincare products today.

PurPicks removes this barrier to buying: PurPicks is like TripAdvisor for organic skincare so women easily discover products that are best suited for their unique needs and buy online with confidence.


How do you measure success?

7 years ago, my aunt died from breast cancer. 4 years ago, my brother died from brain cancer. In both cases, their cancers were not due to genetics. So I’m now on a mission – a mission to prevent cancer. Today, toxic chemicals from shampoos and cosmetics are found in umbilical cords in babies — this needs to stop. So success? Safer skincare, nontoxic beauty products in every home. So no one ever wonders if ingredients in their deodorant, shampoo, or lotion made them sick.


What does it mean to be a leader today?

There are so many big and complex environmental issues, social issues, and economic crises to solve today for a better tomorrow – from food security and climate change to unemployment and gender inequality. Leaders today need to leverage their skills as well as ethical courage to be part of the solution and address UN’s Sustainable Development Goals to create a healthy and just world for tomorrow.



ventureLAB is a leading technology hub located in Markham in York Region, Canada’s second largest tech cluster. Through programs focused on capital, talent, technology, and customers, ventureLAB has supported over 2,000 tech companies and entrepreneurs, including 100 companies that have raised over $100 million and created 3,500 jobs. At ventureLAB, we grow globally competitive tech titans that build-to-scale in Canada.

Want access to our tailored programming, advisory network, and exclusive funding opportunities? Apply to work with us.

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