January 17, 2020
The subscription model – unlimited access for a monthly flat fee – has transformed many businesses. Now, Senthu Velnayagam is hoping to do the same for graphic design.
He’s the co-founder of Markham-based Kimp (kimp.io). For $389 a month, the company fulfills as many design requests, with as many revisions, as a client wants. Each client is assigned a project manager and three designers, who specialize in different areas. They can work on logo designs, blog images, packaging and labels, flyers and brochures, posters, social media images, business cards, infographics, trade show banners, and more.
With Kimp, there are no contracts, no hourly billing and no additional fees for source files. Clients just pay the monthly rate.
Kimp serves clients of all types and sizes, but Velnayagam says the service is ideal for start-ups and SMEs. They might have recurring work, but don’t want to worry about the time and hassle of sourcing designers and managing the process. And they don’t want to face unpredictable costs.
“You focus on your business development, and we take care of the design,” says Velnayagam.
Kimp keeps things simple by breaking down design requests into repeatable steps, assigning a dedicated team and providing quick turnarounds (often within a day). Client requests are made online, and completed in the order submitted. As design teams work more and more with a given client, and get to know their brand and vision, the review and revision process gets even faster.
The company has design teams in locations around the world (six time zones), and clients can choose which team provides them with the best coverage. To provide consistent quality, Kimp does not outsource or work with freelancers.
Velnayagam founded Kimp with his brother Venkat and Nive Thambithurai. They’re the same team behind BannersMall, an e-commerce shop that that focuses on digital marketers who need custom ad creatives.
To help shape the Kimp model, the founders worked with LaunchYU (launchyu.ca/), York University’s entrepreneurship unit. LaunchYU supports entrepreneurs (at the school and in the community) to become better positioned to develop and grow their businesses. They get to learn about entrepreneurship, meet like-minded individuals and potential investors, solve business issues, and collaborate with university and industry partners.
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