ventureLAB INNOVATION CENTRE

o/a ventureLAB

Content & Brand Marketing Manager  — Job ID 202507

Position Profile

‍

About ventureLAB

ventureLAB is a not-for-profit leading global founder community for hardware technology and enterprise software companies in Canada. Our organization is led by seasoned entrepreneurs and business leaders with decades of industry experience in building IP-rich start-ups, scale-ups, and global multinationals to help businesses scale. Located at the heart of Ontario’s innovation corridor in York Region, ventureLAB is part of one of the biggest and most diverse tech communities in Canada. Since 2011, ventureLAB has enabled over 4,000 tech ventures to create over 6,800 jobs and raise more than $420 million in investment capital through our initiatives focused on raising capital, talent retention, technology and IP commercialization, and customer acquisition. Together with our community of entrepreneurs, innovators, investors, and partners, we enable technology startups to accelerate the commercialization of transformational products on a global scale. ventureLAB is home to the Hardware Catalyst Initiative — Canada’s only lab and incubator for hardware and semiconductor-focused companies. 

‍

Our Mission

Powering hardtech founders to build and scale globally competitive ventures that advance Canada's knowledge-based economy.

‍

Our Vision

Born Global. Built to Scale. Inclusive by Design. Inspire a new generation of global founders who choose Canada to scale IP-rich tech titans creating innovative hardware and scale-ready enterprise software solutions that transform communities and establish a blueprint for a more sustainable, inclusive tech ecosystem.

‍

Our Values — Team RIVIR

• Relentless: We are tenacious and resilient. We follow through and remove roadblocks so together we succeed and go further.
• Inclusive: We are empathetic, open-minded and collaborate respectfully so that we build trust with each other and value diverse opinions, ideas and perspectives to learn and make better decisions.
• Visionary: We inspire bold futures with our founders, team, partners and community by challenging each other respectfully and thinking differently.
• Innovative: We celebrate ingenuity and empower the team to create new ideas, processes and strategies. We are curious and resourceful by asking questions for clarity.
• Results: We are proactive and plan. We are accountable and focused. We are direct and transparent through fact-based discussions.

‍

ventureLAB is made up of passionate, driven individuals, and is growing quickly. It is a fast-paced, flexible environment where individual contributors make a big difference and work collaboratively to achieve shared goals. We are proud to be one of Canada’s Most Admired Corporate Cultures and a Great Place to Work®.

‍

Position Profile

Reporting to the Director, Marketing, this role is responsible for using metrics and data-driven insights to drive marketing campaigns and grow social media channels. We are seeking a strategic and creative Content & Brand Marketing Manager to develop, execute, and optimize content initiatives that drive engagement, brand awareness, building thought leadership and lead generation. The ideal candidate would be a self-starter, quick learner, have a team-oriented attitude, and be motivated to learn and grow.

Responsibilities

Develop and Execute Growth Strategies: 

• Lead the development and implementation of scalable growth marketing strategies to drive user acquisition, engagement, and retention.
• Manage and Build corporate branding (decks, letter head and website) 

Content Strategy & Development

• Develop and implement a content marketing strategy aligned with business goals.
• Plan, create, and manage a content calendar for blogs, whitepapers, reports, case studies, newsletters, and other content formats.
• Craft compelling and informative content that highlights industry trends, thought leadership, and ventureLAB’s ecosystem.
• Collaborate with internal and external stakeholders (executives, subject matter experts, partners, and startups) to extract insights and develop engaging narratives.

Brand & Design

• Create eye-catching graphics and imagery aligned with the ventureLAB brand for external marketing purposes and internal ventureLAB branded efforts
• Create and produce engaging video content aligned with the ventureLAB brand 
• Updating the website including graphics, content and general maintenance

Performance Marketing

• Monitor and report on the performance and effectiveness of marketing campaigns against ROI, KPI’s and other business objectives and goals, and make recommendations to improve campaign performance

Qualifications

• A degree or diploma in Marketing, Graphic Design, Advertising or a related program is an asset
• 5+ Years Experience with managing social media channels and creating original, dynamic content 
• Experience with Sprout Social, HubSpot, and Canva 
• Experience with Webflow preferred (knowledge of basic HTML or Wordpress an asset)
• Experience with Facebook Ads Manager, LinkedIn Campaign Builder, Google Ads, an asset
• Strong verbal and written communication skills

Salary Range: $70,000 - $80,000 CAD per annum

In addition to salary, ventureLAB offers a comprehensive benefits package, learning and development opportunities and 4 weeks vacation.

‍

Why join ventureLAB? 

• Opportunity to be part of a dynamic innovation ecosystem.
• Collaborative and inclusive work culture.
• Impactful role in supporting startups and technology leaders.

Our Hybrid Work Structure

‍

At ventureLAB, we have a hybrid work model that balances flexibility for employees with opportunities for in-office collaboration. This position is eligible for remote work. All ventureLAB team members, regardless of hybrid status, are required on-site each Thursday and for events, meetings and other in-person activities.

‍

How to Apply

Apply by March 28, 2025  to hr@venturelab.ca quoting “Content & Brand Marketing Manager – Job ID 202507” in the subject line. Include your resume, and a brief note telling us why you’d be a great addition to the ventureLAB team. Early submissions are encouraged as applications will be reviewed on a rolling basis.

‍

At ventureLAB, we value diversity, inclusion, and respect. Diverse experience, perspectives, and backgrounds bring great ideas and create stronger teams — we embrace it, because we know that by including everyone, we all thrive. Accommodations are available on request for candidates with disabilities taking part in the recruitment process.

‍

We thank all applicants for their interest, however, only qualified candidates will be contacted.

‍