VCycene Inc. located in Markham, Ontario, is specialized in providing innovative, AI-powered kitchen composting solutions that turn food scraps into premium compost. Our flagship product, LILA, is designed to help households achieve zero waste and take real climate actions at home to fuel a cleaner, greener world for everybody. The company is seeking a motivated, adaptable, and driven Marketing Assistant to join our dynamic team. If you're passionate about sustainability and eager to contribute to a growing startup, this is an exciting opportunity for you! As a marketing assistant, you will play a key role in promoting our composters, driving sales, and supporting the growth of the company through strategic marketing initiatives.
Key Responsibilities:
- Social Media & Content Strategy: Develop and execute engaging social media strategies to promote composters and sustainability efforts. Create and schedule posts, graphics, and videos, ensuring alignment with brand voice and customer needs.
- Website & Analytics Management: Oversee website traffic and performance using tools like Google Analytics to measure success and optimize content. Continuously monitor and adjust strategies to improve user experience and drive conversions.
- Collaborative Planning: Work closely with the marketing, sales, and product teams to set priorities, identify key objectives, and support broader company goals. Contribute to discussions about lead generation strategies and customer engagement.
- Lead Generation & Nurturing: Assist in identifying target audiences, creating leads, and nurturing them through tailored email campaigns and follow-up content. Utilize CRM tools to track leads and support sales efforts.
- Event Coordination & Promotion: Plan and execute online and offline events, such as webinars, product demos, or eco-friendly community events. Ensure proper promotion and follow-up to maximize attendance and lead acquisition.
- Multimedia Content Creation: Collaborate in the creation of engaging multimedia content, including blog posts, infographics, and video content, to raise brand awareness and educate potential customers about the benefits of composting.
- Project Management & Time Management: Stay organized by managing multiple tasks, timelines, and deadlines simultaneously. Ensure all deliverables are met on time and to the highest standard.
- Problem-Solving & Collaboration: Work in close partnership with the team, providing innovative solutions to marketing challenges. Actively participate in brainstorming sessions and feedback loops to drive continuous improvement.
- Documentation & Reporting: Assist with preparing marketing documents, reports, and presentations. Collect data from various platforms and provide insights into campaign performance to support decision-making.
- Software & Tool Proficiency: Utilize tools like Canva, Adobe Creative Suite, and other design or content management programs to produce compelling marketing materials. Experience with email marketing platforms (e.g., Mailchimp, HubSpot) is a plus.
Desired Skills & Experience:
- Creativity & Innovation: Ability to think outside the box and come up with new, creative ways to market composters and engage with eco-conscious audiences.
- Sustainability Knowledge: A strong passion for environmental sustainability and a good understanding of the composting process and its benefits to the environment.
- Communication Skills: Excellent written and verbal communication skills, with the ability to clearly articulate ideas and engage with customers across various channels.
- Adaptability & Growth Mindset: Ability to thrive in a fast-paced startup environment and a willingness to learn and grow within the role.
- Attention to Detail: Ensure accuracy in all aspects of marketing, from content creation to reporting, ensuring the highest quality work.
If you're ready to contribute your skills and creativity to help VCycene grow, we're excited to hear from you at george@virgohome.io! Join our mission to make the world a more sustainable place, one composter at a time.
